Sweaty Betty

Sweaty Betty are a cool bunch with a fanatical mission - to make gymwear more attractive, or 'To inspire women to find empowerment through fitness', as they put it. And good on them. They believe in inspiring their customers to lead active lives but that there's no reason to compromise beauty to do that. So their stuff looks good, as well as encouraging her to feel good. Perhaps they're a bit obsessive, but when you've got a passion, you've just got to go with it, and that's why we like them.