Seld

The Seld, to all non-West Walians, is the local term for a wooden dresser – the hub of a Welsh farm kitchen. Ann, Seld's founder, had strong childhood memories of the family seld and when she got married, she had to get one for herself. But getting it back to the family home was something of a mission! Ann and her husband Gareth finally managed it, though, and the Seld became part of the family folklore. So much so that when it came to naming their company, Seld was a great play on words: being Welsh, and seeing as Ann ‘dressed people’s houses’ – a Welsh Dresser aka a SELD was the only choice!