What is the difficulty in finding that perfect gift?
- Not knowing where to start when looking for gift ideas
- Not having confidence to go for something, in case she doesn't like it
So in the video and on the rest of the page, we'll show you how the site works to help you overcome those problems and find the perfect gift for her
So why is getting the perfect gift for her such a struggle?
Well, we asked some people to find out*
So what is causing this disenchantment?
Let's look at three key issues
Expectations rock bottom
Women have been getting a poor deal for so long, expectations of a well thought out and beautiful gift are near rock bottom
Directed giving
Women say what they want, or even buy it themselves, so they're happy with what they get, but it's not exactly imaginative or romantic
The iPad problem
Men throw money at the problem. The latest iPad washes away a lot of gift-giving sins but it's not something a guy has to think too hard about
What about something extraordinary?
Would he ever buy a beautiful dress?
Friends do it better
He bought me a dress within the last year
He tried once, but I wouldn't call it beautiful!
He has done, but I can't remember when
Beautiful dress from him?
Are you kidding?
Man myths, exploded...
Man Myth
Exploded
We don't do gifts any more, we've been together too long
We don't do gifts because I'm sick of taking them back to the shop! But if he actually got me something I wanted, something beautiful, without me having to buy it first, well then, that would be amazing.
Gift buying is her challenge for me, she expects me to work it out myself
I want him to put some effort in, to try and get me something I want. If he's using a service that helps him do that, that he engages with and I get something extraordinary, I am definitely in for that!
She wouldn't want me talking to her friends about her gift
I absolutely would love it if he chatted to my friends, provided that meant I got a beautiful handbag or piece of jewellery or something, instead of a DVD box set...
*Based on a survey of 1,390 visitors to www.askherfriends.com between 11 January 2012 and 20 January 2012
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